The Seven Principles
The True Storytelling Method is based on years of research in storytelling and changes management and the DNA is the seven principles:
7 TRUE STORYTELLING PRINCIPLES ©TSI
Truth: You yourself must be true and prepare the energy and effort for a sustainable future
Make room: True storytelling makes spaces respecting the stories already there
Plot: You must create stories with a clear plot creating direction and help people prioritize
Timing: You must have timing
Help stories along: You must be able to help stories on their way and be open to experiment
Staging: You must consider staging including scenography and artifacts
Reflecting: You must reflect on the stories and how they create value
